The project
Urna is a Swiss brand offering personalised funeral urns, where each piece is a bespoke masterpiece designed to pay tribute to the uniqueness of the departed. The urns are crafted from noble materials — metal and marble — and available in numerous colour and finish variants.
Our work
3D modelling of the complete range
Each urn in the Urna collection was modelled in 3D using Blender with extreme care given to material realism. The textures of Black Marquina marble, Travertino Classico, Emperador Dark and other finishes were reproduced faithfully to offer a visual representation identical to the real product.
The models were produced in all available variants, allowing families to visualise every colour and marble combination.
Augmented reality experience
The AR integration allows site visitors to visualise the chosen urn at actual size in their environment from their smartphone. The models are exported in USDZ (Apple AR Quick Look) and glTF formats for iOS and Android compatibility, with no app to install.
Configurator and e-commerce integration
An interactive configurator was integrated into the WooCommerce site, allowing the colour and marble finish to be chosen in real time before placing an order. The immersive presentation video showcases the artisanal quality of each piece.